We build wine and spirits brands in Sweden
Spring Wine & Spirits is one of the leading importers and distributors of wine and spirits in Sweden, with a strong position in both the on-trade and Systembolaget, the national retail monopoly.

We combine deep market expertise with execution power. Our focus is simple: to grow our partners’ brands in a complex and highly competitive market.

Why Sweden – and why it’s difficult
Sweden is a unique market. Success depends on understanding two very different channels: 

Systembolaget Highly structured, competitive, and tender-driven  
On Trade Relationship-driven, fast-moving, and brand-building  

Many producers struggle because they underestimate this complexity. 
We help our partners navigate both. 

Our edge
We are not trying to be everything to everyone. Our strength lies in three areas: 

Strong On Trade platform We have a nationwide sales force and deep relationships in the restaurant market, where brands are built.  
Proven Systembolaget expertise We understand how to win listings and how to build sustainable volume over time.  
Focused portfolio, real commitment We work with a carefully selected group of producers, which allows us to stay hands-on and commercially engaged.  

Part of Spendrups – built to deliver 
Spring Wine & Spirits is part of Spendrups, one of Sweden’s leading beverage groups. 
For our partners, this means: 

Nationwide distribution and logistics
Financial stability and long-term commitment
Access to one of the strongest commercial platforms in the Swedish beverage market  

At the same time, we operate as an independent business with full responsibility for our results. 
This combination allows us to act fast while delivering at scale. 

Our business 
We represent around 100 producers from across the world and manage a portfolio of more than 600 products. 

Our team consists of experienced brand managers and a nationwide field sales organisation, all focused on one thing: driving growth for our partners in Sweden. 

The best of both worlds 
We combine the agility and entrepreneurial mindset of a specialised importer with the strength and infrastructure of a leading beverage group. 

A team that is close to the business  
A partner that is committed to long-term growth  
A platform that can actually deliver results 

For further inquiries, please feel free to contact:
Sara Gillerlöv, Deputy CEO & Business Partner Brands
sara.gillerlov@springwine.se

Leif Börjesson, Managing Director
leif.borjesson@springwine.se